This is just about the stupidest place somebody could want to put 300 apartments. You’re ensuring that every single one of these tenants will own a car, creating a potentially huge traffic issue.
Meanwhile, there are plenty of good places in downtown Easton to build a few hundred apartments. Right across from the river on the surface parking lots, or further up Northampton in the West Ward. Who the hell wants to rent an apartment with zero amenities within walking distance?
The lesson, as ever, is that the demand for rental housing is there, but it’s not getting built in the cores cities because their zoning regulations absurdly rule something like this out. So people are building the apartments on greenfield land and locations where it makes no sense.